"Ivy League schools do not give merit scholarships" - but what is this? (Columbia Egleston Scholars)

So it is commonly said that "Ivy League schools do not give merit scholarships". But what about the Columbia Egleston Scholars program, described at http://engineering.columbia.edu/egleston-scholars ? There is a $10,000 stipend that can be used by scholars who do optional academic activities in the summer. In addition, those who receive financial aid have the work-study amount replaced by additional grant money, and the summer work expectation is waived for those who do optional academic activities in the summer (using the previously mentioned stipend). Note: Columbia's NPC lists "Student Work" as $3,090, but does not split it between work-study and summer work expectation.