"It took just 43 hours for the College of the Holy Cross to raise nearly $2 million. The small liberal arts school in Massachusetts did it without bombarding alumni with phone calls, sending out a batch of mailers or soliciting donations for seats at a gala event. Instead, school leaders turned to GiveCampus.com, a Washington-based crowdfunding website that appeals to a younger, more tech-savvy audience." …
https://www.washingtonpost.com/news/grade-point/wp/2016/04/19/colleges-are-going-online-to-crowdsource-donations-and-theyre-raising-millions/
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