I think FIT is very important if you are talking about a school having the majors that a student wants, or is affordable, etc.
However, I think that "fit" when used to describe how happy someone thinks they will be at a school after spending just one day is a bit crazy. Things that affect your happiness in a major way at a school, are: professor/student interaction, roommate compatibility, course availability, difficulty of the grading curves, research/internship opportunities, types of clubs, and many others. Very few kids are talking about these factors when they say a school will (or won't) be a good "fit". I know my kid didn't.
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