What's some of the best or worst college marketing in terms of mailings, phone calls, etc. you've seen? I'm not talking about tours as there are already several threads about this.
When I first started getting mailings for WashU it seemed like they were trying to sell St Louis more than the college.
Though I love OSU I didn't like the silvery gray they used in their postcards. It reminded of the stuff on gift cards that you have to scratch off to get the card number.
I also loved Earlham's marketing. All of their booklets did a great job showing the beauty of their back campus and definitely communicated their quirky personality.
I also really liked a booklet Lesley University sent out. It was very colorful and had tabs to turn to each of the sections. I had 0 interest in the school, but I saved the booklet
↧
