When looking for colleges and universities, consider out-of-state, nonflagship publics

I live in Wisconsin. I just heard on the news that 20 percent of the incoming class at UW-Whitewater, located in the southeast part of the state, is from Illinois. According to the news story, Whitewater's cost for out-of-state students is the same as many Illinois students would be paying to attend their in-state publics.