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What is the difference between a "Scholarship" and Tuition Discount?

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I am getting confused. Even though I have 2 kids in college and a Senior in HS - there is a ton of discussion regarding a new term that I am not familiar with - tuition discount. It doesn't seem right that schools can call a "discount" a scholarship but apparently that is how schools "market". I can't imagine a car dealer saying you could get a "scholarship" on your $60,000 car? The net price really is what matters and scholarships that are real - seem to be those that use foundation money not just the tuition paid by other students. Does anyone agree or have experience in dealing with this?

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