"Millennials are old news. Generation Z, comprised of people born roughly from 1996 to 2011, is fresh on the college landscape and institutions must adapt to stay in business. Zers have their own priorities that will dictate what college they attend and how much they are willing to pay. Here are some of the biggest trends." ...
"Zers." Easier to spell than "Millennials."
http://businessjournalism.org/2016/10/guide-covering-gen-z-higher-education/
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