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Why is D getting mail from schools that she can't get into?

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D has done reasonably well in high school but is not top of the class. She just made it into the top 20% and has a 1970 SAT - respectable but not good enough for the most selective schools. So why do they keep sending her mail? She gets both e-mails and snail mail from several. University of Chicago has been the worst. They are borderline stalking with the amount of stuff they have sent. Yesterday she got e-mails from both Cornell and Johns Hopkins. There have been other ivies too. She is starting to doubt her college list and wondering if she is aiming too low. But, we have looked at Naviance and she is far below anyone from her school that has been accepted at any of these schools. I've been telling her to just ignore them. So why are they doing this? They will not accept her if she applies. Is this just to get the number of apps up so that they can then reject more kids? Is this one of the reasons that their acceptance rates are so low?

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